For cafe owners
First Light.
One framework. One coffee. Every week. We read the books so you don't have to. Every Sunday at 6am, we publish one big idea from the best business minds on the planet and show you exactly how it applies to running a cafe, a shop, or any small business.
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Posts tagged Cafe Strategy See them all
19 July 2026Pay Yourself First. The Cafe Eats Last.Mike Michalowicz's Profit First, applied to a cafe. Why thin margins leave you broke, and the bank-account habit that pays you before the business eats.Read it
12 July 2026You Don't Rise to Your Goals. You Fall to Your Systems.James Clear's Atomic Habits, applied to a cafe. The busy cafes aren't more motivated, they're better built. Small habits that compound into full tables.Read it
5 July 2026The System That Runs Our Entire Business (It Fits on One Page)Goals > Problems > Diagnoses > Designs > Execution. The 5-step loop that turns chaos into systems. Applied to a cafe that used to run on...Read it
28 June 2026The 30-Day Rule: Why Your Revenue Problem Started a Month AgoRevenue today is the result of effort 30 days ago. If you stop prospecting during a good month, you will pay for it next month. The...Read it
21 June 2026Stop Competing on Coffee. Make the Fight Irrelevant.Blue Ocean Strategy for cafes. Stop fighting the cafe next door on beans and price. Create the uncontested space where the competition can't follow.Read it
14 June 2026The Dumb Tax: Why Your Worst Business Decisions Cost Way More Than You ThinkThe hire you rushed. The lease you signed emotionally. The equipment you bought because it was on sale. How to calculate the real cost of reactive...Read it
7 June 2026The Dream 100: Stop Chasing Everyone and Start Hunting the Accounts You Actually WantHow cafe owners (or any small B2B business) can identify and pursue their 100 ideal accounts with relentless, personalised outreach instead of scattershot Read it
31 May 2026Word of Mouth Isn't Luck. It's Built.Jonah Berger's Contagious, applied to a cafe. The six levers that get you talked about on purpose, so word of mouth stops being luck.Read it
17 May 2026Nobody Lines Up for Good Coffee at a Fair PriceGood coffee at a fair price is a commodity. What people actually line up for is something else entirely. Here's what that is.Read it
10 May 2026Three Enquiries. Zero Customers. Fix the Process.Getting enquiries but not converting? The problem isn't your product. It's your process. Here's how to fix the gap.Read it
3 May 2026The Obstacle Is the WayEvery problem in your cafe is pointing you toward the next level. The Stoic framework that turns setbacks into strategy.Read it
26 April 2026You're an Expert. That's the Problem.The fatal assumption: being great at the work means you can run the business. Michael Gerber's E-Myth shows why systems beat talent every time.Read it
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