COFFEE THAT EARNS ITS SHELF SPACE.
We are a specialty coffee roaster in Port Kennedy supplying IGAs, independent grocers, delis, farm shops and providores across Perth and regional WA. Roasted here, delivered by us, and priced so the margin actually works for you.
WHAT A FACING
IS WORTH.
Shelf space is the one thing you cannot make more of, so it has to earn. Move the slider to however many bags you think you would shift in a week and see what the space pays you over a year.
Based on a 30% retail margin and our recommended retail price of $20 for 250g and $65 for 1kg, over 52 weeks. Your margin is set by your tier, so talk to us and we will give you your real numbers rather than these ones.
TALK TO USIT SELLS BECAUSE IT IS LOCAL.
Your customers can buy a supermarket brand anywhere. They come to you for the things they cannot get at the big two, and coffee roasted twenty minutes down the road is exactly that.
Roasted in Port Kennedy
Not imported, not roasted east and trucked over. We roast it here on our Probat, and the people who buy it can drive past the roastery. That story is worth more on your shelf than another national brand.
Nothing gets thrown out
Roasted coffee holds for twelve months in the bag. Unlike everything else in your fresh section, a slow week costs you nothing but the shelf space. There is no wastage line on this product.
Small drops, weekly
You do not need to take a pallet to get a decent price. We deliver Perth metro ourselves every week, so you can start small, see how it moves, and build the order around what actually sells.
The cafes already pour it
Over a hundred venues around Perth serve our coffee. Plenty of your customers have already had it in a cup somewhere and liked it. You are not introducing a stranger to the shelf.
Three blends, not thirty
A wall of choice does not sell coffee, it stalls people. We give you a light, a middle and a dark, so a customer can pick in ten seconds and you are not carrying dead stock in slow lines.
Whole bean or ground
Both, in 250g and 1kg. Most grocery shoppers want 250g ground. The 1kg bags pick up the serious home brewers and anyone running a machine at work.
Want to see how it looks on a shelf before you commit?
BOOK A CHAT
EASY TO STOCK. EASY TO REORDER.
You have enough suppliers to chase. We try hard not to be one of them.
Start with one shelf
Take a small first order, face it up, and see what happens over a month. If it does not move we would rather know than have you sitting on stock you did not want.
We deliver ourselves
Perth metro, every week, by us rather than a courier, so we see how the product is sitting and whether it needs facing up. Regional goes via Australia Post.
The wholesale portal
Your pricing, your order history and standing orders in one place. Reorder in seconds without ringing anyone or wondering what you paid last time.
One invoice, one account
Coffee, drinking chocolate, chai and loose leaf tea on the same account. One supplier for your whole hot drinks aisle instead of four.
No contract
No minimum term, no exclusivity, no exit fee. Change the order, pause it or stop it whenever you like. A contract has never made a product sell.
We answer the phone
Short on stock before a long weekend? Ring us. It is us on the other end, not a ticket system, and we are up from 6am.
THE THINGS GROCERS ACTUALLY ASK.
What margin do we make?
Our retail tier is built to give you 30% or better against the recommended retail price. Coffee is not a loss leader for us and it should not be one for you. Talk to us and we will show you the exact numbers for your store rather than a range.
What is the minimum order?
Far lower than our cafe minimum, because a shelf is not a coffee machine. We would rather you started with a small order and grew it than took stock you cannot shift. Have a chat and we will work out a sensible first drop.
What if it does not sell?
Then we look at why, and the usual answer is placement rather than product. We will come in, look at where it is sitting and what is next to it, and try it somewhere else. Roasted coffee holds twelve months, so time is on your side.
How often do you deliver?
Weekly across Perth metro, by us. Regional and interstate goes via Australia Post. If you need something before a long weekend, ring us and we will sort it.
What sizes and grinds do you do?
250g and 1kg, whole bean or ground. For grocery, 250g ground is usually the one that moves, with a few whole bean for the people with a grinder at home. We will help you get the mix right rather than guess.
Do you supply anything besides coffee?
Drinking chocolate, chai and loose leaf tea, all on the same invoice and the same delivery.
Are we locked in?
No. No contract, no minimum term, no exclusivity and no exit fee. If the product earns its space you will keep it, and if it does not, no piece of paper should force you to.
LET'S GET YOU STOCKED.
Tell us the size of your store and where you would put it. We will tell you what to start with, what margin you make and how fast we can get it on the shelf. If we do not think it will move in your store, we will say so.
Or email wholesale@brotherofmine.com.au. We roast in Port Kennedy and deliver across Perth metro every week. If you run a cafe or venue, our wholesale page is the one you want, and for offices and workplaces try office coffee.
