COFFEE THAT SHOWS UP.
COFFEE THAT SHOWS UP.
Wholesale Coffee Perth
Your roaster should make your whole business better.
Twenty five years in hospitality. Nine of them roasting. We know what you're up against because we're still in it.
15 minutes on the phone, or 5 minutes on the audit. Both free, neither is a pitch.
“The website's great, the story's genuine, and your blog is one of the few in coffee that's actually worth reading.”
AJ · Founder, BeanHubWE'RE NOT THE BIGGEST ROASTER IN PERTH. WE'RE THE ONE THAT SHOWS UP.
Twenty five years in hospitality. Cafes, restaurants, everything in between. We've been roasting since 2017, so nine of those years have been on this side of it. We still run our own venues, which is why the blends are built the way they are.
We know what it feels like when the beans aren't right, the roaster doesn't answer, and your customers notice before you do. That's why we do things differently. We train your team on your machine. We deliver ourselves. We answer the phone at 6am. And we hand you the tools we built for our own business, because a roaster should make your whole business better, not just deliver beans.
The Software
SELLS YOU BEANS.
We don't just wholesale coffee, we built our own software to run our own venues. Every partner gets it, free, from day one.
Your numbers, every morning
Six agents on your margins, labour, suppliers and socials. Your real numbers at 6am, and the one thing worth fixing before you open.
See SignalLearn Claude Code
Learn to use Claude Code, the tool we built all of this with. Whatever's eating your week, you'll be able to build the fix yourself.
Open LaunchpadBoth included. Not a cent on top of the coffee.
The Partnership
WE TRAIN YOUR TEAM
New barista? We come in. Your machine, your blends, your recipes. Dial-in, milk, service flow. Making good coffee from the first session.
WE DELIVER OURSELVES
Perth metro, every week, same day. We want to see how the coffee's landing. Rural or interstate? We ship via Australia Post. Wherever you are, you get BOM.
BROWNES MILK AT OUR RATES
We get you on our Brownes deal. Full cream, alt milks, cheese. Better prices than going direct. Brownes deliver straight to you.
WE ANSWER THE PHONE
Grinder playing up at 6am? Call us. Text us. We'll sort it. Not a ticket system. Not a chatbot. Us.
DRINKING CHOCOLATE + CHAI
Our drinking chocolate is made by a mate. Genuinely the best we've found. The chai? We make it ourselves. One supplier for everything behind your machine.
FIRST LIGHT, EVERY WEEK
Business frameworks written for cafe owners, not MBAs. Negotiation, pricing, marketing, your time. Read First Light. We haven't missed a week yet.
The Coffee
NINE YEARS PROVEN.
People Everyday
The crowd-pleaserCoco pops and vanilla milkshakes. Super consistent, works in every way. The flat white hero. If your cafe needs one blend that keeps everyone happy, this is it. Thousands of hours of testing. Real feedback from real customers.
No Sleep Till Brooklyn
For the ones who want to feel itJaffa cakes dipped in a dark chocolate thickshake. Rich, super smooth and unapologetically bold. The one your regulars switch to and never leave. Made for the cafes that want their coffee to have a bit of edge.
Hyperdrive
The dark sideMaltesers melting in a dark chocolate nebula. The blend that made dark roast believers out of light roast loyalists. For the cafes that want something unapologetically dark and smooth.
Plus rotating single origins. Ask us what's on right now.
FIND OUT WHERE YOUR MONEY IS ACTUALLY GOING.
Five minutes and you get a health check on your business, scored out of 100. Labour, cost of goods, rent, coffee margin, stock control. Benchmarked against the venues we actually work with, not averages pulled off the internet.
It names your biggest leak and what it's costing you a year, then emails you the results. Worth doing whether you ever buy a bag from us or not.
Get your profit audit now →No signup. No salesperson calls you afterwards.
30 DAYS. NO CONTRACT. NO DRAMA.
All we ask is you give us 30 days. If your customers aren't happier and your numbers aren't clearer, we'll move you back ourselves. No hard feelings, nothing to pay. No lock-ins, no breakup fees, no guilt trip.
Most wholesale coffee roasters want you locked in before you've even tasted the coffee. We think that's backwards. If we're good enough, you'll stay. If we're not, you should be free to leave.
Beans Through The Roaster
Live count. Still going.
We only take on new partners we know we can look after.
What's the minimum order?
10kg a week. Most partners do 15 to 40kg. We're flexible. If you're a smaller cafe doing less, let's have a conversation and work something out.
Where do you deliver?
Perth metro, ourselves. Every week, same day. Rural and interstate via Australia Post. We've got partners from Dunsborough to Darwin. Wherever you are, we get it to you.
Can I try alongside my current roaster?
Of course. No exclusivity. Try us on one machine if you want. Most people who try us alongside someone else end up switching. But there's no pressure either way.
What about equipment and grinder support?
We dial in your grinder when we start. If something's off mid-week, we come back. We're not a service company, but we know machines and we'll always help you troubleshoot.
How fast can we start?
Set up in 48 hours. First delivery within a week. We move fast because we know that when you've made the decision, you want it sorted.
Do you do single origins?
Yes. Rotating menu that changes with the seasons. Ask us what's on right now. We always have something interesting for the cafes that want to offer something special alongside the blends.
What makes you different from other roasters?
We show up. Sounds simple, but most roasters disappear after the first delivery. We train your staff, deliver in person, check in regularly, and answer the phone at 6am. We treat your cafe like it matters to us. Because it does.
No pitch. No pressure. Just a chat about your cafe and whether we're a good fit. If we are, we'll have you set up inside a week. If we're not, we'll tell you straight.
15 minutes that could change how you run your cafe.
Not ready to book? Tell us about your business.
