COFFEE THAT SHOWS UP.
COFFEE THAT SHOWS UP.
COFFEE YOUR CUSTOMERS
COME BACK FOR.
You've built something people want to be part of. The space, the menu, the vibe. Coffee ties it all together, because it's the thing they order every single visit. We roast it so it's the reason they come back.
Three signature blends. Roasted weekly in Perth. Delivered fresh, every time.
Want wholesale coffee? Start here.
Goes straight to the roastery, and we'll be in touch within 24 hours. No pressure, no hard sell. Just good coffee.
WE DON'T DO FANCY.
WE DO CONSISTENT.
Because your customers want their coffee to taste like their coffee, at 5am when the doors open and at 4pm when you're wiping down. So instead of chasing a menu that changes every season, we built 3 blends that cover the whole counter, made them really good, and have kept them that way for 9 years.
Plus rotating single origins, Swiss Water decaf and chai we make ourselves. One order, one delivery, one invoice, and your whole coffee bar is sorted.
Easiest way to judge coffee is to taste it. We will bring samples to your venue.
GET SAMPLES DROPPED INWE'RE NOT YOUR NORMAL COFFEE COMPANY.
HERE'S THE DIFFERENCE.
Good beans, delivered on time, is the entry fee. Plenty of roasters clear it and we tip our hat to them. The difference is what we build around the coffee, because to us a partner is like a brother: when you're pouring our beans, we want you to win.
What every good roaster does, us included
- Roasts fresh and delivers weekly
- Trains your team on the machine
- Dials the grinder in at setup
- Answers the phone when something is off
What we do on top
- AI working for your venue, free. We build tools like Signal, which flags the red flags as they happen, and we hand them to partners because getting you ahead of the game is the point.
- Better milk pricing. We partner with Brownes, they back us, and new partners get our rate. Simple, and real money if you are paying more now.
- Workshops that grow the venue. How you look at your numbers, your systems, your team's sales game. The stuff we love doing.
- Training built on consistency. The cup at 4pm tastes like the cup at 5am, whoever is on the machine. That is the whole philosophy.
- A hospitality business blog, every Sunday. First Light, our weekly read with systems you can put into your business in under 5 minutes.
Your invoice says coffee. Everything on the right comes with it, free, and none of it lapses. When your venue does better, so do we. That is the whole model.
THE SMALL STUFF
ISN'T SMALL.
When we ran venues, the bottleneck was always time. You get home after a big day, knackered, and the back end of the business still wants hours you would rather give your family, or just keep for yourself. So the small numbers got looked at when it was already too late. And a venue doing 250 coffees a day pours 91,000 cups a year, so at that scale, the small stuff isn't small.
FIND THE NUMBERS HIDING IN YOUR VENUE.
Answer a handful of questions and get your venue scored out of 100, with the one thing most worth fixing first priced in dollars a year and emailed to you in writing. No login, no data entry marathon, and nobody rings you unless you ask us to.
RUN THE 5 MINUTE CHECK UPKeep the report and act on it yourself if you like. Worth doing whether you ever pour our coffee or not.
SIX AI AGENTS ON YOUR
REAL NUMBERS.
Signal plugs into Xero, your POS and your suppliers and puts the red flags in front of you as they happen, not when it is too late. A supplier moves a price, sales dip three days running, wages start blowing out, you are $100 off target for the week: it is in your morning brief, with a suggestion for what to do about it. Grow on purpose instead of reacting at BAS time.
- Invoices. Photograph a supplier invoice. It reads it, codes it and pushes it to Xero.
- Margins. Prices every gap in dollars a year, not percentages.
- Stock and ordering. Flags what you are over-buying before it goes in the bin.
- Pricing. Shows what a 50c move does to your year before you make it.
- Labour. Watches the biggest line in the business against your cap.
- Marketing. Tracks what is landing locally and what to post next.
So what is the catch
There isn't one. We think every hospitality business should be leveraging AI right now, while 99% aren't even looking at it, and we build this stuff because getting ahead of that excites us. When we make something cool we hand it to our partners, safe and secure, because partners doing better is the whole point of having them. Not a trial, no upgrade tier, and it does not lapse.
One of the tools we have built, and there are more coming. Free to look around before you ever talk to us about coffee.
HAVING A BROTHER MEANS
SOMEONE'S GOT YOU.
That's the name, and it's the whole idea. We've loved this industry for 25 years, in it and around it the whole way, so we know the 5am starts, the wage maths and how much hangs on the coffee being right. We know who walks through your door, because we are them.
We're not the cheapest, and we're not trying to be. We're not the most expensive either, and there's a reason for both. And in 9 years of Brother of Mine, no one has left us over the quality or consistency of the coffee. Still counting. Still caring about every single bag.
WHAT YOU ACTUALLY GET.
All of it comes with the coffee, on one rate, with no tier and no second invoice. Nothing below is an add on and nothing below gets billed separately.
Training that goes past the machine
We set the whole team up on your grinder with your blends and recipes, then keep going: workflow, section flow, how the coffee section keeps pace on a slammed Saturday. We come back as staff turn over, because one trained barista leaving should not reset your coffee.
Ordering that stays out of your way
A standing order that just turns up, the portal when you want your pricing and history in one place, or a text when you don't. Weekly delivery across Perth metro, sorted without you having to remember it.
Signal, free, from day one
The tool above, in your pocket every morning. Red flags as they happen, ideas as they come up, your numbers translated into moves. Not a trial, and it does not lapse.
Better milk pricing through Brownes
We partner with Brownes and new partners get our rate. You order direct, they invoice you, and if you are paying more for milk right now, that is money straight back into the venue.
Workshops that grow the venue
Reframing how you look at your numbers, sharpening a system, training your team on sales, making better use of your week. The conversations we love having, backed by tools we have actually built.
A real person when you ring
Coffee tasting off, grind drifted, order needs changing: you get one of us, not a ticket system. If it needs a technician we put you straight onto Espresso Works, because we roast coffee and we do not service machines.
Everything on that list, from day one, with nothing to sign.
BOOK 15 MINUTESCHANGING COFFEE IS A BIG CALL.
WE'VE GOT YOU.
We know the first worry: what will the customers say? Will they even agree with the change? We get it, and here's what actually happens. When your team knows the coffee and knows why you moved, your regulars don't push back. They tell you the coffee's tasting great. That's been the feedback from every venue that has come across.
And it's simpler than it feels. Enquire, trial the coffee with no obligation, and we'll support you all the way to up and running. The rest is us building a relationship.
GUARANTEE
We're that confident. If you don't love what we're doing in the first 30 days, we take the stock back and refund you. No strings attached.
Ready when you are. Start with samples and take it from there.
BOOK YOUR TASTINGFIRST LIGHT. READ IT BEFORE THE RUSH.
Our Sunday column for people who run venues. One idea a week you can put to work in under 5 minutes, written because we love this industry and the people building in it. Free, every week, whether you pour our coffee or not.
2 August
If It's Not a Clear Yes, It's a No.
26 July
Fix the Bottleneck. Ignore Everything Else.
19 July
Pay Yourself First. The Cafe Eats Last.
12 July
You Don't Rise to Your Goals. You Fall to Your Systems.
Have a read before you talk to anyone. It's the clearest picture of how we think.
READ FIRST LIGHTTHE ONES OPERATORS ACTUALLY ASK.
What's the minimum order for wholesale coffee?
There isn't one. Order what you actually get through, and delivery is free either way. Most partners run 15 to 50kg a week, but plenty start well under that while they find their feet. We would rather you took fresh coffee every week than sat on a big drop to hit somebody's number.
How does switching roasters actually work?
Properly, or not at all. We do not recommend running two roasters side by side: it confuses your staff, and most customers just order what they had last time, so the trial never gets a fair run. A coffee change is a commitment, which is why we start with samples, then set the whole venue up in one go with a full team training day, so everyone knows the why. And if it is not working inside 30 days we move you back ourselves.
How fast can we start?
Set up in 48 hours and first delivery inside a week. We move quickly because once you have made the decision you want it sorted, not scheduled.
Where do you deliver?
Across Perth metro every week, on a day that suits you. We roast in Port Kennedy. Regional and interstate goes with Australia Post and still lands close to the roast date.
What about equipment and grinder support?
We are your first phone call and we dial your grinder in when we set you up. We do not sell, rent or service machines, so if it needs a technician we put you straight onto Espresso Works, who we have worked with for years. You are never left ringing around, but we are not going to pretend we are a machine company.
What is the catch with the free software?
It is genuinely free with the coffee. We think every hospitality business should be leveraging AI right now, and we love building this stuff, so when we make something useful our partners get it. When your venue does better you buy more coffee, so it works for everyone. Not a trial, no paid tier, and it does not lapse.
Is my Xero and POS data safe?
The connection is read only. Signal can look at your accounting and your point of sale, it cannot move money, raise an invoice or change a thing. We never show your figures to another venue, and you can disconnect it yourself whenever you like without asking us.
Do you do single origins?
Yes, on a rotating menu that moves with the seasons. Ask what is on right now. There is always something worth putting on a second grinder for the customers who want it.
What actually makes you different?
Most roasters can deliver on time and answer the phone, and plenty of good ones do. The difference is what comes with the coffee: software reading your real numbers every morning, our dairy rate opened up to you, and workshops on the jobs eating your week. We would rather be judged on whether your business is better in 6 months than on how we describe our beans.
START HOWEVER SUITS YOU.
A call works for some people. Plenty of operators would rather never have one, and that is completely fine. Text us and we will keep it to text. Whichever door you pick you get a straight answer, and that includes us saying so if we are not the right fit for you.
Or leave your details and we will come to you.
Run an office, showroom or clinic instead? Different problem, different page: coffee for work. Want to sell our bags off a shelf rather than pour them? Stock our coffee.
