FIRST LIGHT
One framework. One coffee. Every week.
We read the books so you don't have to. Every Sunday at 6am, we publish one big idea from the best business minds on the planet and show you exactly how it applies to running a cafe, a shop, or any small business.
No fluff. No jargon. No 400-page commitment. Just one framework you can use this week, written in the time it takes to drink a long black.
This is First Light. The part of the morning where things start to make sense.
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Six Reasons People Say Yes. Your Cafe Uses One.
Robert Cialdini's six principles of influence, applied to a cafe. The two your cafe already uses by accident, and the four sitting there untouched. -
The 30-Day Rule: Why Your Revenue Problem Started a Month Ago
Revenue today is the result of effort 30 days ago. If you stop prospecting during a good month, you will pay for it next month. The discipline of consisten -
Stop Competing on Coffee. Make the Fight Irrelevant.
Blue Ocean Strategy for cafes. Stop fighting the cafe next door on beans and price. Create the uncontested space where the competition can't follow. -
The Dream 100: Stop Chasing Everyone and Start Hunting the Accounts You Actually Want
How cafe owners (or any small B2B business) can identify and pursue their 100 ideal accounts with relentless, personalised outreach instead of scattershot -
Four Percent of Your Customers Pay for Everything
A tiny slice of your customer base generates most of your profit. Who they are, how to find them, and how to keep them.
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Nobody Lines Up for Good Coffee at a Fair Price
Good coffee at a fair price is a commodity. What people actually line up for is something else entirely. Here's what that is.
WE GOT YOU
