For cafe owners
First Light.
One framework. One coffee. Every week. We read the books so you don't have to. Every Sunday at 6am, we publish one big idea from the best business minds on the planet and show you exactly how it applies to running a cafe, a shop, or any small business.
No fluff. No jargon. No 400-page commitment. Just one framework you can use this week, written in the time it takes to drink a long black.
Posts tagged Sales & Growth See them all
23 August 2026Six Reasons People Say Yes. Your Cafe Uses One.Robert Cialdini's six principles of influence, applied to a cafe. The two your cafe already uses by accident, and the four sitting there untouched.Read it
28 June 2026The 30-Day Rule: Why Your Revenue Problem Started a Month AgoRevenue today is the result of effort 30 days ago. If you stop prospecting during a good month, you will pay for it next month. The...Read it
21 June 2026Stop Competing on Coffee. Make the Fight Irrelevant.Blue Ocean Strategy for cafes. Stop fighting the cafe next door on beans and price. Create the uncontested space where the competition can't follow.Read it
7 June 2026The Dream 100: Stop Chasing Everyone and Start Hunting the Accounts You Actually WantHow cafe owners (or any small B2B business) can identify and pursue their 100 ideal accounts with relentless, personalised outreach instead of scattershot Read it
24 May 2026Four Percent of Your Customers Pay for EverythingA tiny slice of your customer base generates most of your profit. Who they are, how to find them, and how to keep them.Read it
17 May 2026Nobody Lines Up for Good Coffee at a Fair PriceGood coffee at a fair price is a commodity. What people actually line up for is something else entirely. Here's what that is.Read it
10 May 2026Three Enquiries. Zero Customers. Fix the Process.Getting enquiries but not converting? The problem isn't your product. It's your process. Here's how to fix the gap.Read it
29 March 2026Your Cafe Doesn't Need More CustomersStop trying to please the whole suburb. The best cafes serve a specific tribe brilliantly. Seth Godin's Smallest Viable Audience applied to cafes.Read it
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