FIRST LIGHT
One framework. One coffee. Every week.
We read the books so you don't have to. Every Sunday at 6am, we publish one big idea from the best business minds on the planet and show you exactly how it applies to running a cafe, a shop, or any small business.
No fluff. No jargon. No 400-page commitment. Just one framework you can use this week, written in the time it takes to drink a long black.
This is First Light. The part of the morning where things start to make sense.
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The Dream 100: Stop Chasing Everyone and Start Hunting the Accounts You Actually Want
How cafe owners (or any small B2B business) can identify and pursue their 100 ideal accounts with relentless, personalised outreach instead of scattershot -
Four Percent of Your Customers Pay for Everything
You have roughly twenty things on your to-do list right now. Maybe more. Staff rosters. Supplier emails. That broken fridge handle. The Instagram post you keep meaning to write. The menu update. The BAS. The thing with the grease trap....
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Nobody Lines Up for Good Coffee at a Fair Price
Nobody lines up for "good coffee at a fair price." That's what every roaster says. Every single one. Good beans. Fair prices. Passionate people. It's on their website, their packaging, their Instagram bio. And it means absolutely nothing because everyone...
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Three Enquiries. Zero Customers. Fix the Process.
You had three enquiries last month. One filled out the form on your website. One asked about wholesale at a market. One was a referral from an existing account. How many became customers? If the answer is zero, the problem...
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Your Cafe Doesn't Need More Customers
Stop trying to please the whole suburb. The best cafes serve a specific tribe brilliantly. Seth Godin's Smallest Viable Audience applied to cafes.
