FIRST LIGHT
One framework. One coffee. Every week.
We read the books so you don't have to. Every Sunday at 6am, we publish one big idea from the best business minds on the planet and show you exactly how it applies to running a cafe, a shop, or any small business.
No fluff. No jargon. No 400-page commitment. Just one framework you can use this week, written in the time it takes to drink a long black.
This is First Light. The part of the morning where things start to make sense.
-
10 Books We Think Every Cafe Owner Should Read
Ten books that changed how we run a roastery and how our wholesale partners run their cafes. Business frameworks from Hormozi, Godin, Voss, and more, applied to coffee. -
Starting a Cafe in Perth — What Nobody Tells You
We supply 54 cafes in Perth. We've watched them open, close, and everything in between. Here are the numbers and lessons nobody gives you upfront. -
The First 100 Days
Up to 70% of new customers leave before day 100. Not because the coffee was bad. Because nothing happened. Here's the framework that stops the bleeding.
WE GOT YOU
