For cafe owners
First Light.
One framework. One coffee. Every week. We read the books so you don't have to. Every Sunday at 6am, we publish one big idea from the best business minds on the planet and show you exactly how it applies to running a cafe, a shop, or any small business.
No fluff. No jargon. No 400-page commitment. Just one framework you can use this week, written in the time it takes to drink a long black.
Posts tagged Starting Out See them all
8 March 202610 Books We Think Every Cafe Owner Should ReadTen books that changed how we run a roastery and how our wholesale partners run their cafes. Business frameworks from Hormozi, Godin, Voss, and more, applied...Read it
1 February 2026Starting a Cafe in Perth — What Nobody Tells YouWe supply 100+ cafes and venues across WA. We've watched them open, close, and everything in between. Here are the numbers and lessons nobody gives you...Read it
25 January 2026The First 100 DaysUp to 70% of new customers leave before day 100. Not because the coffee was bad. Because nothing happened. Here's the framework that stops the bleeding.Read it
Running a cafe or a venue?
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