FIRST LIGHT
One framework. One coffee. Every week.
We read the books so you don't have to. Every Sunday at 6am, we publish one big idea from the best business minds on the planet and show you exactly how it applies to running a cafe, a shop, or any small business.
No fluff. No jargon. No 400-page commitment. Just one framework you can use this week, written in the time it takes to drink a long black.
This is First Light. The part of the morning where things start to make sense.
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The 30-Day Rule: Why Your Revenue Problem Started a Month Ago
Revenue today is the result of effort 30 days ago. If you stop prospecting during a good month, you will pay for it next month. The discipline of consisten -
Why Your "Why" Matters More Than Your Beans
People do not buy what you do, they buy why you do it. How a cafe with a clear purpose outcompetes a cafe with better coffee. -
The Dumb Tax: Why Your Worst Business Decisions Cost Way More Than You Think
The hire you rushed. The lease you signed emotionally. The equipment you bought because it was on sale. How to calculate the real cost of reactive decision -
The Dream 100: Stop Chasing Everyone and Start Hunting the Accounts You Actually Want
How cafe owners (or any small B2B business) can identify and pursue their 100 ideal accounts with relentless, personalised outreach instead of scattershot -
Build a Business People Can't Stop Talking About
The complete playbook from the world's best restaurant. Eleven frameworks for creating moments people tell everyone about. 3,400 words of depth from Unreasonable Hospitality by Will Guidara. -
Four Percent of Your Customers Pay for Everything
You have roughly twenty things on your to-do list right now. Maybe more. Staff rosters. Supplier emails. That broken fridge handle. The Instagram post you keep meaning to write. The menu update. The BAS. The thing with the grease trap....
