FIRST LIGHT
One framework. One coffee. Every week.
We read the books so you don't have to. Every Sunday at 6am, we publish one big idea from the best business minds on the planet and show you exactly how it applies to running a cafe, a shop, or any small business.
No fluff. No jargon. No 400-page commitment. Just one framework you can use this week, written in the time it takes to drink a long black.
This is First Light. The part of the morning where things start to make sense.
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12 Things, 4,000 Times
The cafes that win aren't trying new things. They're doing 12 things with an intensity everyone else finds boring. Here's the list. -
10 Books We Think Every Cafe Owner Should Read
Ten books that changed how we run a roastery and how our wholesale partners run their cafes. Business frameworks from Hormozi, Godin, Voss, and more, applied to coffee. -
Why We Don't Do Tasting Notes
"Blueberry. Jasmine. Brown sugar with a whisper of mandarin." Have you ever read that and thought "I just taste coffee"? Good. You're not broken. -
The 30-Minute Habit That Changed How We Run Everything
The most expensive thing in your business isn't rent or wages. It's decisions made too fast. One billionaire's fix takes 30 minutes a week. -
The Real Cost of Bad Coffee (For Your Cafe)
Inconsistent coffee doesn't just taste bad. It costs you $31,200 a year in regulars who quietly drift to the cafe down the road. Here's the maths. -
The Equation Your Cafe Is Getting Wrong
There's a four-variable formula that decides if customers think you're worth it. Most cafes pour everything into the wrong half. Here's how to flip it.
WE GOT YOU
