FIRST LIGHT
One framework. One coffee. Every week.
We read the books so you don't have to. Every Sunday at 6am, we publish one big idea from the best business minds on the planet and show you exactly how it applies to running a cafe, a shop, or any small business.
No fluff. No jargon. No 400-page commitment. Just one framework you can use this week, written in the time it takes to drink a long black.
This is First Light. The part of the morning where things start to make sense.
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The 30-Day Rule: Why Your Revenue Problem Started a Month Ago
Revenue today is the result of effort 30 days ago. If you stop prospecting during a good month, you will pay for it next month. The discipline of consisten -
Why Your "Why" Matters More Than Your Beans
People do not buy what you do, they buy why you do it. How a cafe with a clear purpose outcompetes a cafe with better coffee.
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