FIRST LIGHT
One framework. One coffee. Every week.
We read the books so you don't have to. Every Sunday at 6am, we publish one big idea from the best business minds on the planet and show you exactly how it applies to running a cafe, a shop, or any small business.
No fluff. No jargon. No 400-page commitment. Just one framework you can use this week, written in the time it takes to drink a long black.
This is First Light. The part of the morning where things start to make sense.
-
Your Cafe Doesn't Need More Customers
Stop trying to please the whole suburb. The best cafes serve a specific tribe brilliantly. Seth Godin's Smallest Viable Audience applied to cafes.
WE GOT YOU
